Jony Ive: The Genius Behind Apple’s Greatest Products

Portfolio #ad - Drawing on interviews with ive’s former colleagues and Apple insiders,  Kahney “takes us inside the creation of these memorable objects. The wall Street Journal. An adulating biography of Apple’s left-brained wunderkind, whose work continues to revolutionize modern technology. Kirkus reviewsin 1997, steve jobs discovered a scruffy British designer toiling away at Apple’s headquarters,  surrounded by hundreds of sketches and prototypes.

Yet little is known about the shy, soft-spoken whiz whom Jobs referred to as his “spiritual partner. Leander kahney offers a detailed portrait of the English art school student with dyslexia who became the most acclaimed tech designer of his generation. Ive’s work helped reverse apple’s long decline, overturned entire industries,  and created a huge global fan base.

Jony Ive: The Genius Behind Apple's Greatest Products #ad - Jony ive’s collaboration with jobs would produce some of the world’s most iconic technology products,  iPad, including the iMac, iPod, and iPhone.


Tim Cook: The Genius Who Took Apple to the Next Level

Portfolio #ad - Jobs wasn't merely apple's iconic founder and CEO; he was the living embodiment of a global megabrand. The death of steve jobs left a gaping void at one of the most innovative companies of all time. Journalist leander kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011.

It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone. But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success.

Tim Cook: The Genius Who Took Apple to the Next Level #ad - Drawing on access with several apple insiders, and--through strong, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible. Under cook's principled leadership, labor and environmentally-friendly supply chains, user privacy, Apple is pushing hard into renewable energy, and highly-recyclable products.

Its stock has nearly tripled, making it the world's first trillion dollar company.


Inside Apple: How America's Most Admired--and Secretive--Company Really Works

Business Plus #ad - In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" Apple's practice of assigning a Directly Responsible Individual to every task and the Top 100 an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs.

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor. Inside apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

Inside Apple: How America's Most Admired--and Secretive--Company Really Works #ad - If apple is silicon valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. Lashinsky, then an unknown, knows the subject cold: in a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, a Senior Editor at Large for Fortune, would eventually succeed Steve Jobs as CEO.

While inside apple is ostensibly a deep dive into one, unique company and its ecosystem of suppliers, leadership, employees and competitors, investors, the lessons about Jobs, product design and marketing are universal.


Insanely Simple: The Obsession That Drives Apple's Success

Portfolio #ad - Thanks to steve jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s what helped apple recover from near death in 1997 to become the most valuable company on Earth in 2011. By naming the imac, he also laid the foundation for naming waves of i-products to come.

Segall has a unique perspective, including IBM, Intel, given his years of experience creating campaigns for other iconic tech companies, and Dell. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization.

Insanely Simple: The Obsession That Drives Apple's Success #ad - You’ll also learn, for example, how to:• think minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four. Think small: swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.

Think motion: keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions. Think iconic: using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers. Think war: giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.

Segall brings apple’s quest for Simplicity to life using fascinating and previously untold stories from behind the scenes.


Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

St. Martin's Press #ad - He introduces the essential elements of innovation—inspiration, collaboration, diligence, decisiveness, craft, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career.

Creative selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Wall street journal bestseller *an insider's account of Apple's creative process during the golden years of Steve Jobs.

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs #ad - Hundreds of millions of people use apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Ken kocienda offers an inside look at Apple’s creative process. For fifteen years, easy-to-use software for products including the iPhone, he was on the ground floor of the company as a specialist, the iPad, directly responsible for experimenting with novel user interface concepts and writing powerful, and the Safari web browser.


Inside Steve's Brain

Portfolio #ad - Inside steve's brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. One of usa today's best business books of 2008-now updated with a new chapterit's hard to believe that one man revolutionized computers in the 1970s and '80s with the Apple II and the Mac, animated movies in the 1990s with Pixar, and digital music in the 2000s with the iPod and iTunes.

So what's really inside steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions. No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.


Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

Currency #ad - The #1 new york times bestselling biography of how Steve Jobs became the most visionary CEO in history. Becoming steve jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike.

. In addition, schlender knew jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. Their rich, jony ive, former inner circle executives, ed catmull, and top people at Apple, John Lasseter, most notably Tim Cook, including his family, Eddy Cue, compelling narrative is filled with stories never told before from the people who knew Jobs best, Pixar and Disney, Robert Iger and many others.

Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader #ad - A rich and revealing account, becoming steve jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with an evolution in management style to create one of the most valuable and beloved companies on the planet. Becoming steve jobs answers the central question about the life and career of the apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time.

He and tetzeli humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we've all lived through, and the ways in which Jobs changed our world.


iWoz: Computer Geek to Cult Icon

W. W. Norton & Company #ad - A new york times bestseller: "iWoz traces the life and times of a brilliant, gifted. Individual whose contributions to the scientific, business and cultural realms are extensive. Bookpagebefore slim laptops that fit into briefcases, computers looked like strange, alien vending machines. Wozniak teamed up with steve Jobs, and Apple Computer was born, igniting the computer revolution and transforming the world.

In iwoz the mischievous genius with the low profile treats readers to a rollicking, no-holds-barred account of his life—for once, in the voice of the wizard himself. But in "the most staggering burst of technical invention by a single person in high-tech history" BusinessWeek Steve Wozniak invented the first true personal computer.


Revolution in The Valley Paperback: The Insanely Great Story of How the Mac Was Made

O'Reilly Media #ad - The story comes to life through the book's portrait of the talented and often eccentric characters who made up the Macintosh team. That's because author andy hertzfeld was a core member of the team that built the Macintosh system software, and a key creator of the Mac's radically new user interface software.

One of the chosen few who worked with the mercurial Steve Jobs, you might call him the ultimate insider. When revolution in the valley begins, Hertzfeld is working on Apple's first attempt at a low-cost, consumer-oriented computer: the Apple II. Now, over 20 years later, millions of people are benefiting from the technical achievements of this determined and brilliant group of people.

He sees that steve jobs is luring some of the company's most brilliant innovators to work on a tiny research effort the Macintosh. The book traces the development of the Macintosh, from its inception as an underground skunkworks project in 1979 to its triumphant introduction in 1984 and beyond. The stories in Revolution in the Valley come on extremely good authority.

Revolution in The Valley Paperback: The Insanely Great Story of How the Mac Was Made #ad - Revolution in the valley traces this vision back to its earliest roots: the hallways and backrooms of Apple, where the groundbreaking Macintosh computer was born. There was a time, when the typewriter and notebook ruled, not too long ago, and the computer as an everyday tool was simply a vision. Hertzfeld manages to make his way onto the Macintosh research team, and the rest is history.

Through lavish illustrations, and hertzfeld's vivid first-hand accounts, period photos, Revolution in the Valley reveals what it was like to be there at the birth of the personal computer revolution.


The One Device: The Secret History of the iPhone

Little, Brown and Company #ad - This deep dive takes you from inside one infinite loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious "suicide factories. It's a firsthand look at how the cutting-edge tech that makes the world work-touch screens, motion trackers, and even AI-made their way into our pockets.

This is the untold account, ten years in the making, of the device that changed everything. The one device is a roadmap for design and engineering genius, an anthropology of the modern age, and an unprecedented view into one of the most secretive companies in history. How did the iphone transform our world and turn apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino-based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation.

The One Device: The Secret History of the iPhone #ad - The secret history of the invention that changed everything-and became the most profitable product in the world. But before steve jobs introduced us to "the one device, " as he called it, a cell phone was merely what you used to make calls on the go. You will never look at your iPhone the same way again. Dan lyons, new york times bestselling author of Disrupted Odds are that as you read this, an iPhone is within reach.

The one device is a tour de force, with a fast-paced edge and heaps of analytical insight.


Think Simple: How Smart Leaders Defeat Complexity

Portfolio #ad - But, while apple is a terrific example of a company that has been propelled by the power of simplicity, it is hardly alone. Inspired by the ways apple has benefited from the power of simplicity, Segall set out to find other companies that were traveling this path. You’ll even get inside the blue heads of the Blue Man Group, who developed a business strategy to defeat complexity before it could take root.

No principle is more important for businesses today than simplicity. Each leader has a fascinating point of view about how simplicity has helped improve his or her company and set it apart from competitors. He wanted to learn more about the thinking of their leaders. Simplicity is arguably the most potent weapon in business—attracting customers, helping outthink competitors, motivating employees, and creating new efficiencies.

Segall had conversations with over forty men and women from a wide range of industries, in companies big and small, established and up-and-coming, famous and below under the radar. Each is unique, yet, as you’ll find, many display interesting similarities. From jerry greenfield, you’ll hear how Ben & Jerry’s grew from local to global without losing its focus and simple values.

Think Simple: How Smart Leaders Defeat Complexity #ad - He felt that if he could chronicle the experiences of those who have successfully simplified, it would be an invaluable guide for everyone who would like to do the same. This book is the result of his journey into simplicity in companies around the world. Many of the “heroes of simplicity” profiled in this book are probably not on your list of usual suspects.