Spreadable Media: Creating Value and Meaning in a Networked Culture Postmillennial Pop Book 15

#ad
NYU Press #ad - The authors challenge our notions of what goes “viral” and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks.

The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. For all of us who actively create and share content, politics, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, and everyday life, both on- and offline.

Now with a new afterword addressing changes in the media industry, audience participation, film, television, and political reporting, music, and drawing on modern examples from online activism campaigns, advertising, and social media—from both the US and around the world—the authors illustrate the contours of our current media environment.

Spreadable Media: Creating Value and Meaning in a Networked Culture Postmillennial Pop Book 15 #ad - How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today’s ever-changing media landscape. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture.

. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called “user-generated content. Spreadable media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets.

#ad



Convergence Culture: Where Old and New Media Collide

#ad
NYU Press #ad - He shows us how the matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show’s secrets before they are revealed on the air.

He explains the cultural shift that is occurring as consumers fight for control across disparate channels, elect our leaders, changing the way we do business, and educate our children. At the same time, free of network controls, consumers envision a liberated public sphere, in a decentralized media environment.

Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. Winner of the 2007 society for cinema and media studies katherine singer kovacs book award2007 Choice Outstanding Academic TitleA classic study on the dynamic between an individual and different media channels Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.

Convergence Culture: Where Old and New Media Collide #ad - Henry jenkins, one of america’s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets.

#ad



AuthenticTM: The Politics of Ambivalence in a Brand Culture Critical Cultural Communication Book 30

#ad
NYU Press #ad - Brands are everywhere. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading Authentic™ to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism. But while the practice of branding is typically understood as a tool of marketing, Sarah Banet-Weiser argues that in the contemporary era, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, brands are about culture as much as they are about economics.

Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. Further, individual identity, these types of brand relationships have become cultural contexts for everyday living, and personal relationships—what Banet-Weiser refers to as “brand cultures.

AuthenticTM: The Politics of Ambivalence in a Brand Culture Critical Cultural Communication Book 30 #ad - Distinct brand cultures, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, that at times overlap and compete with each other, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity, ”and the culture of green branding and “shopping for change.

In a culture where graffiti artists loan their visions to both subway walls and department stores, and religion is mass-marketed on t-shirts, buying a cup of “fair-trade” coffee is a political statement, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices.

. That, in fact, we live in a brand culture. Authentic™ maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations.

#ad



Participatory Culture in a Networked Era: A Conversation on Youth, Learning, Commerce, and Politics

#ad
Polity #ad - This exciting new book explores that transformation by bringing together three leading figures in conversation. They advocate a move beyond individualized personal expression and argue for an ethos of “doing it together” in addition to “doing it yourself. Participatory culture in a networked era will interest students and scholars of digital media and their impact on society and will engage readers in a broader dialogue and conversation about their own participatory practices in this digital age.

Jenkins, ito and boyd examine the ways in which our personal and professional lives are shaped by experiences interacting with and around emerging media. Stressing the social and cultural contexts of participation, the authors describe the process of diversification and mainstreaming that has transformed participatory culture.

Participatory Culture in a Networked Era: A Conversation on Youth, Learning, Commerce, and Politics #ad - In the last two decades, both the conception and the practice of participatory culture have been transformed by the new affordances enabled by digital, networked, and mobile technologies.

#ad



Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World Que Biz-Tech

#ad
Que Publishing #ad - Do it now!   why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! but digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you.

Distill 100%–usable max-Profit Knowledge from Your Digital Data. Chuck hemann and ken burbary will help you chop the problem down to size, and algorithms for accurately measuring influence • integrate paid and social data to drive more value from both • make the most of surveys, get the metrics right, processes, and owned social media channels • leverage “listening data” way beyond pr and marketing: for strategic planning, and analyze everything • Use analysis to craft experiences that profoundly reflect each customer’s needs, learn to listen, listen to, and behaviors • Measure real social media ROI: sales, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!   • Prioritize—because you can’t measure, and integrate a virtually frictionless system for moving from data to decision, and HR • Start optimizing web and social content in real time • Implement advanced tools, product development, earned, expectations, pick your tools, and offline research synergies • Focus new marketing and social media investments where they’ll deliver the most value   Foreword by Scott Monty Global Head of Social Media, action to results! Scope it out, focus groups, leads, and customer satisfaction • Track the performance of all paid, solve every piece of the puzzle, Ford Motor Company  .

#ad



Networked: The New Social Operating System The MIT Press

#ad
The MIT Press #ad - The new social operating system of “networked individualism” liberates us from the restrictions of tightly knit groups; it also requires us to develop networking skills and strategies, work on maintaining ties, and balance multiple overlapping networks. Rainie and wellman outline the “triple revolution” that has brought on this transformation: the rise of social networking, the capacity of the Internet to empower individuals, and the always-on connectivity of mobile devices.

Drawing on extensive evidence, they examine how the move to networked individualism has expanded personal relationships beyond households and neighborhoods; transformed work into less hierarchical, more team-driven enterprises; encouraged individuals to create and share content; and changed the way people obtain information.

. But in networked, lee rainie and barry wellman show how the large, problem solving, decision making, loosely knit social circles of networked individuals expand opportunities for learning, and personal interaction. Rainie and wellman guide us through the challenges and opportunities of living in the evolving world of networked individuals.

Networked: The New Social Operating System The MIT Press #ad - Our perpetual connectedness gives us endless opportunities to be part of the give-and-take of networking. Some worry that this new environment makes us isolated and lonely. How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life. Daily life is connected life, its rhythms driven by endless email pings and responses, Facebook updates, tweets and retweets, the chimes and beeps of continually arriving text messages, pictures and videos to post and discuss.

#ad



The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life

#ad
Hachette Books #ad - A must-read for business leaders and anyone who wants to understand all the implications of a social world. Bob iger, chairman and chief executive Officer of The Walt Disney CompanyFrom tech visionaries Oliver Luckett and Michael J. Casey, must-read theory of social media--how it works, a groundbreaking, how it's changing human life, and how we can master it for good and for profit.

In barely a decade, social media has positioned itself at the center of twenty-first century life. How did this happen? the scope and pace of these changes have left traditional businesses--and their old-guard marketing gatekeepers--bewildered. We simply do not comprehend social media's form, function, and possibilities.

Memes are the basic building blocks of our culture, our social DNA. To master social media--and to make online content that impacts the world--you must start with the Social Organism. With the scope and ambition of the second machine age and james gleick's The Information, and anyone serious about understanding our digital world--a guide not just to social media, marketing professionals, The Social Organism is an indispensable guide for business leaders, but to human life today and where it is headed next.

The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life #ad - In the social media age, ideas spread and morph through shared hashtags, photos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, and videos, even attitudes and priorities that had persisted for decades. It's time we did. In the social organism, luckett and Casey offer a revolutionary theory: social networks--to an astonishing degree--mimic the rules and functions of biological life.

#ad



Writing on the Wall: Social Media - The First 2,000 Years

#ad
Bloomsbury USA #ad - The catholic church's dilemmas in responding to martin Luther's attacks are similar to those of today's large institutions in responding to criticism on the Internet, for example, and seventeenth-century complaints about the distractions of coffeehouses mirror modern concerns about social media. From the papyrus letters that cicero and other roman statesmen used to exchange news, to the hand-printed tracts of the Reformation and the pamphlets that spread propaganda during the American and French revolutions, the ways people shared information with their peers in the past are echoed in the present.

Writing on the wall draws on history to cast provocative new light on today's social media and encourages debate and discussion about how we'll communicate in the future. Standage reminds us how historical social networks have much in common with modern social media. From the bestselling author of a history of the World in 6 Glasses, the story of social media from ancient Rome to the Arab Spring and beyond.

Writing on the Wall: Social Media - The First 2,000 Years #ad - Social media is anything but a new phenomenon. Invoking figures from thomas paine to vinton cerf, Standage explores themes that have long been debated, co-inventor of the Internet, from the tension between freedom of expression and censorship to social media's role in spurring innovation and fomenting revolution.

#ad



Personal Connections in the Digital Age Digital Media and Society

#ad
Polity #ad - Chapters explore how we use mediated language and nonverbal behavior to develop and maintain communities, and new relationships, social networks, and to maintain existing relationships in our everyday lives. Rather than providing exuberant accounts or cautionary tales, it offers a data-grounded primer on how to make sense of these important changes in relational lifeFully updated to reflect new developments in technology and digital scholarship, the book identifies the core relational issues these media disturb and shows how our talk about them echoes historical discussions about earlier communication technologies.

The internet and the mobile phone have disrupted many of our conventional understandings of ourselves and our relationships, raising anxieties and hopes about their effects on our lives. In this second edition of her timely and vibrant book, Nancy Baym provides frameworks for thinking critically about the roles of digital media in personal relationships.

Personal Connections in the Digital Age Digital Media and Society #ad - The book combines research findings with lively examples to address questions such as: Can mediated interaction be warm and personal? Are people honest about themselves online? Can relationships that start online work? Do digital media damage the other relationships in our lives? Throughout, the book argues that these questions must be answered with firm understandings of media qualities and the social and personal contexts in which they are developed and used.

This new edition of personal connections in the digital Age will be required reading for all students and scholars of media, communication studies, and sociology, as well as all those who want a richer understanding of digital media and everyday life.

#ad



The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

#ad
W. W. Norton & Company #ad - No longer content in our traditional role as couch potatoes, movies, we approach television shows, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank rose introduces us to the people who are reshaping media for a two-way world, how we communicate, changing how we play, and how we think.

. A broad and deep look at how electronic media are changing storytelling…Completely fascinating. Booklist, starred reviewNot long ago we were spectators, passive consumers of mass media. Now, on youtube and blogs and Facebook and Twitter, we are media.

#ad



The Hidden Persuaders

#ad
Ig Publishing #ad - Featuring an introduction by mark crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising. Vance packard 1914-1996 was an American journalist, social critic, and best-selling author. Among his other books were the status seekers, the Waste Makers, which criticizes planned obsolescence, and The Naked Society, which described American social stratification and behavior, about the threats to privacy posed by new technologies.

One of the best books around for demystifying the deliberately mysterious arts of advertising. Salon"fascinating, entertaining and thought-stimulating. The new york times book review"a brisk, fundraisers and politicians are attempting to turn the american mind into a kind of catatonic dough that will buy, authoritative and frightening report on how manufacturers, give or vote at their command--The New YorkerOriginally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.

The Hidden Persuaders #ad - A classic examination of how our thoughts and feelings are manipulated by business, The Hidden Persuaders was the first book to expose the hidden world of “motivation research, media and politicians, ” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers.

Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began.

#ad